I love Netflix and I don’t mean just lounging around with my iPad or my Roku at home, binge watching shows and movies (although I do love that too) but their innovative approach to their business, products and now show production and strategy. Even their strategy to go after original programming and then how they executed on creating such amazingly addictive shows like House of Cards, Orange is the New Black, Daredevil, and Peaky Blinders (a little less known buy my favorite).
Their latest move that got my head spinning and yelling “genius” in my apartment to myself is when they had a new Marco Pollo episode at the top of my Netflix home page under Shows Recommended For You. I had watched the full first season of Marco Pollo (which is amazing) but I knew the second season couldn’t be out this soon. So I obviously clicked on it and was surprised to see the description saying something about it being a special feature episode on the back story of one of the main characters. Genius! Who does that? I’m guessing they filmed it during season one and just planned on having it in their back pocket drink the wait for the next season.
It did remind me of some special feature stuff you’ll see online or on YouTube for certain shows. Like having the show staff do some speaking about the shooting of the new season and maybe show some raw footage. But there’s something that always bugs me about seeing the actors and actresses out of character, and it seems to lessen my connection to the show since it starts to emphasize how its not real. The accents are gone, you see the set creation (making the realistic settings crumble back into the real world) and instead of getting me excited about the next season, I’m now feeling disconnected with the show I once felt was real.
I do feel like I need to say that I feel their business model around their original programming could be optimized a bit. I’m a little scared to say it publicly in case it catches on and it comes to fruition and then it ends up costing me way more money in the long run. Hmm… why do they release an entire season at a time? What benefit do they get for me to binge watch an entire season at once, over one weekend or one night? Do you see where I’m going here? We all know you have the whole season ready at that time, but why wouldn’t you release like 1 a day, and then possibly charge a very small nominal fee to watch the next one early? And to explain it in a dramatic way, when House of Cards season 2 came out and after episode 1 killed off Zoe Barnes, how much would you of paid to watch the next episode right then immediately? $.99? $1.99? $9.99? $49.99? Personally, if I knew that next episode was done but not being released for a whole other week, I’d for sure pay up to $100 (or if you know me, it might be more even) to watch that sucker.