Jay-z, Beyonce, and Me … Checking out the Digital Signage

I’m pretty sure that I was the only patron at the Jay-z concert who was analyzing the video wall backgrounds on stage. I was pretty impressed with the various executions of style that appeared on the side media walls and background wall. The digital media element was slightly overshadowed by the San Fran background of the bay bridge, water and palm trees but it definitely dominated when it got darker out.

jayz concert detail

I think the point that made me specially snap a pic was when I noticed they had the camera footage of Jay-z in black and white, just for the affect. It gave off an edgy, ghetto, possibly hip vibe … that I can’t argue that you need since you’re touring with your wifey.  It was pretty dramatically different from the girly tones that Beyonce had going (like pink-ish backgrounds).