There’s almost nothing more frustrating than coming to a great idea for the photo direction, but then not exactly finding the right image. I couldn’t imagine trying to find the right stock photo way back in the day, before websites with metadata and account preferences and fancy features. I do have to admit this is a frustrating process and almost silly thing to bitch about, since before the more advanced internet of things, this process was so much harder when your only option was to plan, budget and execute on a custom photoshoot to capture that perfect image.
Anyway … websites like istockphoto.com have made it so efficient to not only find the perfect image, but to repeatedly use their tool for ongoing campaigns, special needs, and any research. From all the autosuggest category tags, which is actually extremely very helpful if you think about the fact that they are showing you what actually tags have content, and you don’t have to peck and hunt via crazy words that you just came up with.
The “light boxes” on istockphoto are also worth a shootout. They are essentially just folders to save your image ideas in (and what a cool way to brand it and make it sound more connected to the industry) … anyway … The real reason I love this is because I used to take thousands of screenshots when doing research for images or just mood boards, and it was a pain because I was always ensuring I also captured the ID or URL, in case I wanted it and then couldn’t find it again (starting the craziness of the process over again). I fill those light boxes up, and love the comfort in knowing every idea is one click away from purchase.
And thank god, they have the additional filters like file type, because I can’t stand seeing illustrations when I’m looking for a photo. Theres way too many people out there essentially doodling in illustrator and trying to sell it professionally as stock work.